The elegant purple rice is first a superfood. Made in Thailand, the cradle of rice in the world, it comes from the innovative cross of two species of rice. The scent of jasmine rice combined with the high nutritional content of local rice Jao Hom Nin make it a delicious whole grain but also very rich in antioxidants, vitamins and minerals. With its growing popularity, the riceberry contributes to a stable income for small local farmers and encourages sustainable organic agriculture.